From the start, it was clear that plastic surgery was an expensive procedure, costing $10,000 for a complete face lift, $20,000 to remove a small eye, and up to $300,000 in total costs.
But as plastic surgeons in the UK began working to minimise the cost of plastic surgery and to get people into the workforce, there was a surge in demand.
Now, according to a report published by the Royal College of Surgeons, the demand for cosmetic surgery in the US is outstripping supply.
And this has prompted a new round of reforms that have allowed surgeons to get more bang for their buck.
As the BBC reported, in the past few years, there have been a huge number of cosmetic surgery facilities in the United States.
In the UK, the number of plastic surgeries has doubled since 2010, from 1,800 to 2,200, and in the States, there were 3,000 new surgical facilities each year in 2015.
But while the US has seen the growth of the industry, in many other countries there has been a slowdown.
“In Europe, for example, there has always been a lot of interest in plastic surgery.
But in the last 10 years, we’ve seen a slowdown in the growth in demand,” Dr Jefre said.
It’s not just the growth that has been slowing, but also the number that’s been going up.
There are two reasons for this, he said.
First, the cost per procedure has risen over time.
The most popular procedures are generally a liposuction or a chin lift, which is about $10 to $20.
Second, surgeons are using technology to improve the quality of their procedures.
When a surgeon removes a face from an ex-girlfriend, for instance, the surgeons have a scanner that can record how it feels when the body is removed.
A machine called a facial scanner can then record what the patient looks like in the next few days.
This helps surgeons identify areas where they need to improve their procedures, such as improving the amount of skin in the mouth, which can help improve the amount that is left for the lips to function properly.
Dr Jefres said surgeons had always been aware of the difficulties that could be experienced when they work with someone who has been through plastic surgery for many years.
These difficulties include having to wear a face mask while working, as well as having to change the way in which a surgeon looks when working with someone with a previous history of cosmetic procedures.
“We’ve seen that when surgeons get into the field, there is a lot more risk of surgery-related injuries, which have been linked to high-risk surgery-associated conditions, such in the case of the recent death of a patient,” he said, adding that the increased demand for surgery was a major reason for this.
To minimise these risks, surgeons have adopted new technologies, such to using high-tech masks and more sophisticated methods to minimising the time spent on the job.
So, what can be done to make the UK more attractive for cosmetic surgeons?
There have been three key areas, Dr Jegre said, which were working together to help reduce the barriers to entry in the cosmetic surgery industry.
Firstly, there needs to be greater public awareness of the cosmetic surgeries that are currently available.
Secondly, there must be a greater emphasis on the benefits that can be derived from cosmetic surgery.
Thirdly, cosmetic surgeons should be able to work with the public more easily.
While cosmetic surgeons work in the same facilities and have the same basic training and skills as other doctors, they are not given the same privileges.
For example, the surgeon may have to obtain permission from the patient to do something like a liposcopy.
If a surgeon wishes to perform an eyebrow lift, they will need to secure permission from a patient.
Even if a surgeon is not currently licensed in the country where they are working, they need a licence in order to work.
With the UK’s current system, cosmetic surgery is not offered to all patients, meaning that it is often difficult to find the surgery that works best for you.
Finally, cosmetic surgeries are not typically performed in hospitals, meaning they are more expensive and time-consuming to operate.
Although there are a number of procedures that are not performed in the operating theatre, these procedures can be quite invasive and can affect the health of patients.
According to the American Academy of Plastic Surgery, there are some procedures that can save lives.
An estimated 1.2 million cosmetic surgeries occur each year and one in every three cosmetic procedures will result in a patient being saved.
“The fact that cosmetic surgery remains one of the fastest growing medical disciplines in the world means that our industry faces enormous challenges, both in terms of access and cost,” said Dr Jergens.
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